Travel and Tourism is one of the world’s largest industry, plays a vital role in shaping global economy, as well as specific countries. Although all types of tourism have importance in contributing to GDP, educational tourism is becoming extremely popular in some countries. Similarly, Australia is one of the destinations who draw attention of many international visitors each year for the purpose of Educational Tourism. The purpose of this web log is to elaborate on the Australian Educational System that generates demand for educational tourism in Australia. Also, it will evaluate educational tourists’ needs through Moslow’s Hierarchy of Needs theory.
Australian education system is comprised of set standards and regulations entailing a consistent and high-quality education. In order to provide services to international students, institutions must be registered with the CRICOS. There are set quality standards for registration, where a total of 1,327 institutions throughout Australia are providing these services (Department of Education and Training 2017). They not only propose a high quality education, but also offer variety of courses which amplify demand for educational tourism in Australia. A demand may depend on a number of needs and wants of the international educational tourists. According to Maslow’s hierarchy, needs are categorized into five types including physiological, safety, belongingness, esteem and self-actualization needs, as seen in figure 1. Are these needs satisfied? It will be elucidated in the next paragraphs.
Based on the physiological needs, clean water, fine foods, and quality accommodations are common in Australia. Australian accommodations are one of the most expensive worldwide which may limit tourists for educational tourism (Metropole 2017). However, Australia is known for its cultural diversity where foods of all cultures could be found. Safe Food Australia is a guide to the food safety standards where the government agencies who are responsible for enforcing food standards (World Food Regulation 2016). Being that, a good quality food is on offer to encourage educational tourism in Australia. Best of all, in Australia, 100% of the population have access to clean water (The Guardian 2016). Indeed, Australia does facilitate the basic needs for international tourist.
In terms of safety, Australia is one of the most peaceful countries in the world. It is rated amongst the top fifteen safest countries to travel to, with 1.46 global piece index (Worldatlas 2017). Additionally, the educational security is ensured by enforcing laws, rules and regulations, and standards for quality assurance of education. Such as, ASOS Act 2000 protects international students for their rights; National Code of Practice measures the quality of education, and Australian Skill Quality Authority scrutinizes vocational and training services.
Belongingness and love needs are well satiated in Australia, due to its cultural diversity. Australia is one of the most diverse countries in the world where almost one in four Australians are born overseas (Australian Government 2017). This diversity imparts openness to all races and faiths, and stimulates love and belongingness.
In accordance with the esteem need, Australian Education is well recognized worldwide, that not only accomplishes one’s achievement and recognition needs, but also advances his/her personal status. In 2017 about fifteen of the Australian universities are listed in the top 100 universities worldwide (QS Top Universities 2017). Although most of its educational institutions are not listed in top global rankings, Australian education system may still be better than most countries, which may lead to higher esteem.
The ultimate need, self-actualization refers to one’s inner satisfaction, whose gratification is evaluated through the number of increased Educational Tourists in Australia, for the past two decades. Figure ___ shows a massive increase in the number of Educational Tourists since 1994 (Department of Education and Training 2017). This growth rightly represents international student’s inner satisfaction.
Hence, Australia accommodates physiological, safety, love and belongingness, esteem, and self actualization needs, and is optimal for Educational Tourism. Hereafter, recognizing the push and pull factors is the next step which will be analysed in the forthcoming post.