Australia’s education system, its demand and the tourist’s needs

Travel and Tourism, one of the world’s fastest growing sector appears to be paramount in shaping global economy, as well as specific countries. In addition to other tourism sectors, educational tourism is of equal importance for the tourism export. Australia is one of the destinations who draws attention of many international visitors by means of education. This piece of writing will elaborate on the Australian education system that generates demand, and evaluate educational tourists’ needs through Moslow’s Hierarchy of Needs theory.

Australian education system is composed of set standards and regulations entailing a consistent and high-quality education. In order to provide services to international students, institutions must be registered with the CRICOS. There are set quality standards for registration, where a total of 1,327 institutions throughout Australia are providing these services (Department of Education and Training 2017). They not only propose a high quality education, but also offer variety of courses which amplify demand for educational tourism in Australia. A demand may depend on a number of needs and wants of the international educational tourists. According to Maslow’s hierarchy, needs are categorized into five types including physiological, safety, belonging and love, esteem and self-actualization needs, as seen in figure 1. Are these needs satisfied? It will be elucidated in the next paragraphs.

Moslow’s Hierarchy of Needs

maslow-needsFigure 1: Saul McLeod, “Moslow’s Hierarchy of Needs”. 2017, Digital Image. Available from: SimplyPsychology (Saul McLeod 2017).

Based on the physiological needs, clean water, delectable food, and quality accommodation are common in Australia. Australian accommodations are one of the most expensive worldwide which may limit tourists for educational tourism (Metropole 2017). However, Australia is known for its cultural diversity where foods of all cultures could be found. Safe food Australia is a guide for food safety standards, where the government agencies are responsible for enforcing food standards (World Food Regulation 2016). Being that, a good quality food is on offer to encourage educational tourism in Australia. Best of all, in Australia, 100% of the population have access to clean water (The Guardian 2016). Indeed, Australia does facilitate the basic needs for international tourist.

In terms of safety, Australia is one of the most peaceful countries in the world. It is rated amongst the top fifteen safest countries to travel to, with 1.46 global peace index (Worldatlas 2017). Furthermore, the educational security is ensured by enforcing laws, rules and regulations, and standards for quality assurance of education. Such as, ASOS Act 2000 protects international students for their rights; National Code of Practice measures the quality of education, and the Australian Skill Quality Authority scrutinises vocational and training services.

Belonging and love needs are well satiated in Australia, due to its cultural diversity. Australia is one of the most diverse countries in the world where almost one in four Australians are born overseas (Australian Government 2017). This diversity imparts openness to all races and faiths, and stimulates love and belonging.

In accordance with the esteem need, Australian education is well-recognized worldwide, that not only accomplishes one’s achievement and recognition needs, but also advances his/her personal status. In 2017 about fifteen of the Australian universities are listed in the top 100 universities worldwide (QS Top Universities 2017). Although some of its educational institutions are not listed in top global rankings, Australian education system may still be better than most countries, which may lead to higher esteem.

The ultimate need, self-actualization refers to one’s inner satisfaction, whose gratification is evaluated through the number of increased educational tourists in Australia for the past two decades. Figure 2 shows a massive increase in the number of educational tourists since 1994 (Department of Education and Training 2017). This growth rightly represents international student’s inner satisfaction.

International Student Enrolments in Australia 1994-2016

Screenshot (97)Figure 2: International Student Data 2016. Screenshot from Department of Education and Training (2017).

Hence, Australia accommodates physiological, safety, love and belonging, esteem, and self-actualization needs, and is optimal to pursue education in Australia. Hereafter, the objective is to identity educational tourists motivation through pull factors, push factors and enabling factors which will be discussed in the forthcoming post. For more posts feel free to connect on LinkedIn as below; would love to hear your thoughts about this article.

 

Why Western Australia as a Touring Destination?

This chapter will discuss how tourists’ motivations align with Western Australia. Either one is seeking to discover new places and cultures, searching for physical and mental relaxation, or hunting for some adventure, Western Australia (WA) has it all.

Australia by territory is the 6th largest country globally, while WA is the largest State of Australia; in saying that, there is plenty to offer. Initiating from Perth, where people can learn various cultures, also what Perth has to offer. Perth offers plenty of restaurants where one can taste foods of all cultures, not to mention, Australia is one of the most diverse countries worldwide. To be specific, plenty of restaurants could be found in Victoria Park, Perth City area, and in Freemantle, however not limited to. In case, one seek a dating point, or perhaps a couple wants to spend a romantic night out, then Elizabeth Quay is not a bad option to start with. Of course, one of the world’s largest inner city parks, Kings Park will present an opportunity to view Perth City from a birds-eye-view.

Elizabeth Quay Perth

Elizebeth QuayFigure 1: Paul Pichugin, Elizabeth Quay 8. 2016, Digital Image. Available From: Paul Pichugin (Pichugin 2016).

 

Perth City view from Kings Park

Kings Park Perth CityFigure 2: Ben Clegg, Perth City Sunrise and Sunset. 2013, Digital Image. Available From: Ben Clegg Photography Blog (Clegg 2013).

If one is even more enthusiastic about Culture and Heritage then, Margaret River would accommodate his/her expectations. Learn about an Aboriginal culture which is one of the most ancient cultures on Earth, taste the native foods, and find out about bush medicine, by touring Ngilgi Cave and Didgeridoo Cave.

Additionally, Margaret River is prominent for its authentic and quality wineries where one can taste authentic red wines including Cabernet Sauvignon and Shiraz, and white wines including Chardonnay and Semillon in all seasons.

Ngilgi Cave Cultural Tour

Ngilgi Cave TourFigure 3: Komal Dreaming, Ngilgi Cave Cultural Tour. 2017, Digital Image. Avialable From: Your Margaret River Region (Komal Dreaming 2017).

Twilight Didgeridoo Cave Tour

Twilight Didgeridoo Cave TourFigure 4: Komal Dreaming, Private Twilight Didgeridoo Cave Tour. 2017, Digital Image. Avialable From: Your Margaret River Region (Komal Dreaming 2017).

In the light of biodiverse adventure seeking, the South West is ranked 36th biodiverse hotspot in the world, where one can experience breathtaking landscapes. The Valley of Giants offer the tallest trees on Earth, and by visiting the Treetop Walk in Walpole further, adds to its attraction. Further driving to Denmark grants sensational landscapes, then exploring Albany lavishes gorgeous seascapes.

Walpole Tree Top Walk

Valley-of-the-Giants-Tree-Top-Walk4

Figure 5: Win Phyo, Valley of the Giants Tree Top Walk. 2016, Digital Image. Available From: Land Architecture (Phyo 2016).

In the light of marine adventure seeking, Exmouth, and the Coral Coast provides the opportunity to accomplish extraordinary adventures. Swimming with turtles and the friendly whale, at Ningaloo Reef which is the largest fringing reef on earth, makes it extra adventurous. Also, get a chance to interact with wild Dolphins at Monkey Mia, where they visit several times a day.

Ningaloo Reef Whale-shark

Ningaloo Wale SharkFigure 6: Ningaloo Whale Shark Festival, Swimming With the Whale Sharks. 2012, Digital Image. Available From: Ningaloo Whale Shark Festival (Ningaloo Whale Shark Festival 2012).

Monkey Mia Dolphin Interaction

Dolphin Interaction Monkey MiaFigure 7: Western Australia, Interaction With Dolphin All Year Round. 2014, Digital Image. Available From: Western Australia (Western Australia 2014).

Furthermore, people who chase a destination to relax, Esperance offer finest beaches, retaining white sands with crystal clear water. Cape Le Grand National Park bestows stunning beaches with camping, fishing, and bush walking opportunities. Moreover, seeing Kangaroos soaking up in Lucky-Bay further adds to relaxation.

Lucky-Bay Esperance

Esperance lucky bay.jpgFigure 8: Esperance, [Kingaroo in Lucky Bay]. 2017, Digital Image. Available From: Esperance (Esperance 2017).

In a nutshell, Western Australia is not only unique to rest of the world, but also have the variety of attractions to visit, tons of adventures to experience, plenty of cultures to learn, plenty of destinations to explore, and perfect beaches to relax. As a matter of fact, these were very few examples, there is much more to explore. So, would you include it on your travel list?

References: 

Clegg, Ben. 2013. “Perth City Sunrise and Sunset”.Ben Clegg.  https://bencleggphotography.wordpress.com/2013/02/12/perth-city-sunrise-and-sunset/

Dreaming, Komal. 2017. “Ngilgi Cave Cultural Tour”. Komal Dreaming.  https://www.margaretriver.com/members/koomal-dreaming/#prettyPhoto[rooms]/0/

Dreaming, Komal. 2017. “Private Twilight Didgeridoo Cave Tour”. Komal Dreaming.  https://www.margaretriver.com/members/koomal-dreaming/#prettyPhoto[rooms]/1/

Esperance. 2017. “[Kingaroo in Lucky Bay]”. Esperance.  http://www.visitesperance.com/pages/national-parks/

Ningaloo Whale Shark Festival. “Swimming With the Whale Sharks”. Ningaloo Whale  Shark Festival. http://www.ningaloowhalesharkfestival.com/jump-in/

Pichugin, Paul. 2016. “Elizabeth Quay 8”. Paul Pichugin.          http://paulpichugin.com/201602/perths-brand-new-elizabeth-quay/

Phyo, Win. 2016. “Valley of the Giants Tree Top Walk”. Landscape Architects.  https://landarchs.com/do-you-dare-to-venture-on-the-valley-of-the-giants-tree-top-walk/

Western Australia. 2014. “Interaction With Dolphin All Year Round. Western Australia.  http://www.westernaustralia.com/en/Things_to_See_and_Do/Sun_Surf_and_Sea_Life/Pages/Dolphin_Interaction.aspx#/